October 2008
Phosphor and scintillation technology specialist, Applied Scintillation Technologies (AST), is taking positive steps to boost its marketing activities for 2009 to maintain its excellent record of growth. A restructured marketing department, new website and an increased international presence are just some of the initiatives being implemented.
Sales & Commercial Director, Stuart Quinn, said: "Following the management buyout of AST by TQ Scientific in 2007, we have the flexibility to react more quickly to changing market opportunities. We have enjoyed significant growth in our Caesium Iodide coating business for digital X-ray detectors in the dental and medical markets, as well as our glass scintillators and neutron detection screens for high-energy physics applications. From this position of strength we are adopting the TQ Scientific philosophy of looking forward for new markets as well as developing our technology capabilities."
The marketing department has been strengthened by the appointment of Kerry Herbert as Marketing Assistant. Kerry is a graduate in Business Management from Anglia Ruskin University and has experience with a number of local organisations as well as being Marketing and Press Manager for a local charity in her spare time! Kerry will work closely with Technical Marketing Specialist, In Press PR Ltd, to enhance the awareness of AST's capabilities worldwide.
One initiative already under way is a major overhaul of AST's website (www.appscintech.com). "A major part of our business is conducted overseas", explained Quinn. "Our website is an extremely important marketing tool for us and our new site will be more flexible to provide a much more dynamic way to support our export activities".
"We will also be exhibiting in international exhibitions to explore new market opportunities", he added. "We have already booked for the 'LASER World Of PHOTONICS 2009' Exhibition in Munich in June 2009".
Note to editorsApplied Scintillation Technologies is a leading provider of advanced imaging and detection solutions using the latest in phosphor and scintillation technology. Our mission is to supply a diverse range of application-focused products for both standard and customised solutions for customers in markets as diverse as medical and dental imaging, security screening, biosciences, non-destructive testing and scientific instrumentation.
Press Enquiries: Denis Bulgin In Press Public Relations Ltd, PO Box 24, Royston, Herts, SG8 6TT. Tel: +44 (0) 1763 262621. Fax: +44 (0) 1488 73773. E-mail: denis@inpress.co.uk. Internet: www.inpress.co.uk.
Other Enquiries: Stuart Quinn Applied Scintillation Technologies Ltd, 8 Roydonbury Industrial Estate Harlow CM19 5BZ. Tel: +44 (0)1279 641234. Fax +44 (0)1279 413679. Email: s_quinn@appscintech.com. Internet: www.appscintech.com.
